At seventeen, I was given a bikini from Italy that made me feel sexy, feminine, womanly. With its small pieces of fabric, the fit inspired confidence, highlighted my curves and, overall, helped me learn about my body and see it in a new light. I continued to search out this fantastic, European shape for my everyday underwear but never found it in 100% cotton. Hello Beautiful represents my desire to bring this style and the simple elegance of well-made cotton lingerie to the American market. Enjoy underwear that enhances health and beauty and supports U.S.A made. My company’s name, “Hello Beautiful” is meant to be an affirmation. I hope every woman says that to herself daily!
Greer Simpkins Epstein, Parsons School of Design graduate, BBA, 2009